Certified Internet Web (CIW) Professional Practice Exam 2025 – Complete All-in-One Guide to Exam Success!

Content strategy involves the comprehensive process of planning, creating, and managing content to meet specific goals and engage an audience effectively. This approach focuses on understanding the target audience, determining what type of content is necessary to address their needs, and outlining how that content will be delivered and across which platforms.

A well-developed content strategy not only considers the creation of content but also includes planning for its distribution, optimization for search engines, and ongoing management to ensure relevance and effectiveness over time. This strategic framework helps organizations align their content with their business objectives, ensuring that every piece of content serves a purpose and contributes to their overall marketing and communication goals.

The other choices do not encompass the holistic view of content strategy. Creating visuals, estimating website traffic, and setting up domain registrations may be components of a broader digital strategy, but they do not define the planning, creation, and management aspect that is central to an effective content strategy.