Certified Internet Web (CIW) Professional Practice Exam

Launching a contest online to seek logo ideas is an example of what practice?

1. Social engineering

2. Folksonomy

3. Outsourcing

4. Crowdsourcing

The correct answer is: Crowdsourcing

Launching a contest online to seek logo ideas exemplifies the practice of crowdsourcing. Crowdsourcing engages a large group of people to contribute ideas, services, or content, often through an open call for submissions. This practice leverages the diverse perspectives and creativity of a broad audience, which can result in innovative solutions that might not emerge from a smaller, internal team. By inviting the public to participate in logo creation, an organization can tap into the collective intelligence and creativity of individuals who may have different skills and viewpoints. This strategy not only promotes engagement but also allows for a range of concepts to be explored, often leading to a final design that resonates well with a target audience. In contrast, social engineering pertains to manipulating individuals into divulging confidential information, which is unrelated to the idea of soliciting creative input. Folksonomy refers to collaborative categorization and tagging of information by users, which doesn’t involve the same active solicitation of contributions like crowdsourcing does. Outsourcing involves hiring external resources or companies to handle specific tasks or projects, but in this scenario, the approach is oriented towards community engagement rather than delegating tasks to external entities.